Through attraction, conversion, relationship and analysis, you can engage your customers and be found by someone who is really the ideal audience for your business.
It is content that will make your prospects know your company, products and solutions. The content production will also be responsible for making your company an authority contributing to your persona's buying decision.
Website is the first visual contact of the customer with your company. It is the most effective virtual shop window today, so it needs to be planned and developed to generate business opportunities.
It is not just having a website: it needs to be found by your prospective client. Being well positioned in search mechanisms like Google is paramount and SEO (Search Engineer Optimization) optimization will make it happen.
Do you know by what words your company's website is found on Google? What terms can you invest to be ranked higher? Through Google AdWords campaigns, you better positioning and increase the chances of clicks and conversions!
Your company/brand needs to be where your (potential) customers are. Social networks already consume much of Internet users' time and invest in a presence on these channels is fundamental to create a successful relationship and generate demand.
Currently, Facebook posts reach 3-5% of your fans. With Facebook Ads, you can increase these numbers from paid ads on the social network, directing your content to the right audience.
All investment in a marketing strategy is measurable and to ensure the return, every action taken should be carefully analyzed in order to maximize profits and reduce costs of your company.