P4 Telecom idea to invest, bet and implement this work came about through the partnership with 2op Propaganda. Together, they realized that the Internet, which should be one of the company's main client acquisition channels, was giving no effective return on the increase in the number of prospects.
The agency then analyzed the market and set Digital Marketing strategies that could generate concrete and measurable results for the company. 2op identified that specific content production for each stage of the buying journey would be one of the first steps to increase traffic and sales.
Since then, several initiatives have been undertaken, including website redesign, blog creation, Facebook management, investment in paid media (Facebook Ads and Google AdWords) and landing pages with specific online campaigns to generate new Leads (potential clients).
2op was also responsible for setting SEO in company's blog and website, monitoring keywords to improve P4's positioning in Google searches. And for all this to work effectively, the agency also held a sales consulting team to P4 Telecom, to increase the leads conversion to customers.