Thousands of new members
Central Cresol Sicoper is a rural credit financial cooperative offering differentiated products and services to family farmers and also for the urban population.
2op team worked to create and develop a financial education campaign entitled "Mesadinha e Sua Turma" for 6-to-8 year-old children, which is present in more than 500 cities throughout Brazil.
Since the name choice conceptualization, mascots design and applying in defined materials (gifts, primer, VT, piggy banks, human puppet, spot, jingle, cultural competition), the agency conceived the whole process and monitored the development of materials with suppliers and partners.
Focusing on the target audience of this institution, the advertising campaigns developed thrill and invite members to grow with the cooperative. Each action is thought to increase the commitment to offered products and services.