2op Digital


Brand global positioning

Recognized as a Brazilian leader in export of pulses, Coperaguas operates in more than 27 countries.

Through an iterative process, lasting about 8 months, 2op in partnership with the management team and employees traced the brand's DNA, extracting the concepts and defining Coperaguas' essence.

From that moment, it was possible to work around communication, better positioning Coperaguas.

More cases